Employer Branding
Employer branding refers to the company's positioning and messaging, highlighting what sets it apart from the competition and underlines companies uniqueness as an attractive employer in the market.
Employer branding aims to achieve two primary goals:
- Attracting candidates with exceptional qualifications and skills for available positions.
- Retaining local employees through job satisfaction and effective communication strategies.
One Point's employer branding services prove beneficial for companies in the following situations:
- Difficulty in attracting highly qualified candidates to the company.
- Delays in filling vacant positions due to a limited number of applicants.
- Lack of loyalty and high employee turnover within the organization.
- Decreased engagement and initiative from existing employees.
- Reduced productivity and work efficiency among current employees.
- Weakening of the company's competitive advantage.
By leveraging One Point's employer branding expertise, companies can address these challenges and enhance their overall recruitment and retention strategies.
To request this service, book a meeting with HR manager
Services include:
- Organizational diagnosis
- Development of strategy and action plans
- Creation of a culture development plan aligned with the company's brand
- Process maintenance, optimization, and introduction of new approaches
- Increasing employee engagement
- Digitization initiatives
- Development of an Employee Value Proposition (EVP)
Parties involved in the process:
- Company founders and top management
- Representatives from HR and marketing teams
- Middle-level managers
Engaging One Point for these services provides the following benefits to client companies:
- Increased brand loyalty among existing employees, transforming them into brand ambassadors
- Enhanced employee engagement and initiative
- Facilitated attraction of highly qualified candidates to the team
- Reduced costs associated with candidate attraction and hiring
Our Approach:
The One Point team stands out due to its extensive experience across diverse business sectors. This allows us to provide tailored services and solutions that effectively address the unique tasks and needs of each business.